A Short Essay on Beauty Essay Example for Free

A Short Essay on Beauty Essay Beauty is defined as the quality present in a thing or person that gives intense pleasure or deep satisfaction to the mind, whether arising from sensory manifestations (as shape, color, sound, etc. ), a meaningful design or pattern, or something else (as a personality in which high spiritual qualities are manifest). However, beauty has been topic of debate in terms of its definition. In order to see what is special about pleasure in beauty, we must shift the focus back to consider what is special about the judgment of taste, which helps determine beauty in an object. For Kant, the judgment of taste claims â€Å"universal validity†, which he describes as follows:†¦ when [a man] puts a thing on a pedestal and calls it beautiful, he demands the same delight from others. He judges not merely for himself, but for all men, and then speaks of beauty as if it were a property of things. Thus he says that the thing is beautiful; and it is not as if he counts on others agreeing with him in his judgment of liking owing to his having found them in such agreement on a number of occasions, but he demands this agreement of them. He blames them if they judge differently, and denies them taste, which he still requires of them as something they ought to have; and to this extent it is not open to men to say: Every one has his own taste. This would be equivalent to saying that there is no such thing as taste, i. e. no aesthetic judgment capable of making a rightful claim upon the assent of all men. (Kant 1790, p. 52; see also pp. 136–139. However, having said that, there is art and architecture around the world which provides universal appeal. For example, the Cathedral of Notre Dame could easily enamor a Hindu family, without them having very little or no knowledge of its cultural or religious significance. The Taj Mahal and the Statue of David could exude great amounts of sublimity to people of every walks of life. What is it in Art and Architecture that arouses such pleasure and popularity? Corbusier once said, â€Å"The Architect, by his arrangements of forms, realizes an order which is a pure creation of his spirit; through forms and shapes he affects our senses to an acute degree and provokes plastic emotions; by the relationships which he creates he creates profound echoes in us, he gives us the measure of an order which we feel to be in accordance with that of our world, he determines the various movements of our heart and of our understanding; it is then we experience the sense of beauty. † The above stated personal opinion could very well be the reason of Art and Architecture being an inherent and quintessential part of the global cultural heritage. Also, Art and Architecture has also regarded as stimulants to generate happiness. As Fredrick M. Padelford mentioned, â€Å"Indeed, I think that we are not at all aware of the immense social asset that uniformly good architecture would be. Fancy a city in which all of the buildings are beautiful, and trace the influence on the lives of the inhabitants. In the first place, it would add greatly to the happiness of people, for, as has been observed, it is the normal function of beauty to make us happy. Unless we have allowed ourselves to become diseased, happiness will attend beauty as naturally as flowers turn to the sun† (Frederick M. Padelford, â€Å"The Civic Control of Architecture,† American Journal of Sociology, July 1908, 45-46). ] This short essay though it does not conclude with a well defined explanation of beauty, it will give one an idea about some the various elements, which forms a very prominent influence on beauty.

The Causes Of Over Sleeping English Language Essay

The Causes Of Over Sleeping English Language Essay What causes over sleeping you ask? Over sleeping is caused by many different factors. Things such as not getting enough sleep and not setting your alarm clock to wake you up can contribute to you not waking up from your sleep when it is time to. Many people contribute this to factors that may be deemed medical related and may actually not be medical related illnesses. While many people suffer from sleep deprivation or sleep loss, occasionally there are those who suffer from getting too much rest. Normally this would not be a problem but you have to think about this issue from the perspective of how it affects your career or your home life. Lets take for instance if you are a working person and you have a career or just a job where your employer depends on you being to work on time. A pattern of being late may get you reprimanded or even worse fired. A case of oversleeping on added to an already pattern of tardiness and or lateness for other reasons can be disastrous. Or take for exam ple you drop off your kid at your parents house and they have somewhere important to be and you dont wake up on time. This will cause a real problem for you with your parents. So this can be a problem beyond just getting way too much rest. Having a good alarm clock is essential to keeping yourself from over sleeping. You need on that is loud or audible enough to wake you up on those mornings where you just dont feel like getting out of the bed. You will need to develop a pattern of checking and double checking your alarm to make sure it is properly set to wake you up in the mornings. There is another issue with alarm clocks with making sure they are set properly and that is to ensure you have a backup battery in your alarm clock. A back up battery will give you about an hour of time to get the power back on in case of a power failure to keep your settings saved in the alarm clock. This is something that will happen from time to time that you will have no control over so in order to avoid the problem just make sure that a battery is present in the clock and that it is fully functional. http://hubpages.com/hub/what-causes-over-sleeping Problems Linked to Oversleeping Diabetes. In a study of almost 9,000 Americans, researchers found a relationship between sleep and the risk of diabetes. People who slept more than nine hours each night had a 50% greater risk of diabetes than people who slept seven hours per night. This increased risk was also seen in people who slept less than five hours per night. The researchers did not draw conclusions about the physiological link between long sleep and diabetes. But they did suggest that oversleeping could be indicative of underlying medical problems that increase the likelihood of diabetes. Obesity. Sleeping too much could make you weigh too much, as well. One recent study showed that people who slept for nine or 10 hours every night were 21% more likely to become obese over a six-year period than were people who slept between seven and eight hours. This association between sleep and obesity remained the same even when food intake and exercise were taken into account. Headaches. For some people prone to headaches, sleeping longer than usual on a weekend or vacation can cause head pain. Researchers believe this is due to the effect oversleeping has on certain neurotransmitters in the brain, including serotonin. People who sleep too much during the day and disrupt their nighttime sleep may also find themselves suffering from headaches in the morning. Back pain. There was a time when doctors told people suffering from back pain to head straight to bed. But those days are long gone. You do need to curtail your regular exercise program when you are experiencing back pain. But doctors now realize the health benefits of maintaining a certain level of activity. And they recommend against sleeping more than usual, when possible. Depression. Although insomnia is more commonly linked to depression than oversleeping, roughly 15% of people with depression sleep too much. This may in turn make their depression worse. Thats because regular sleep habits are important to the recovery process. Need another reason not to overdo the ZZZs when youre blue? In certain instances, sleep deprivation can be an effective treatment for depression. Heart disease. The Nurses Health Study involved nearly 72,000 women. A careful analysis of the data from that study showed that women who slept nine to 11 hours per night were 38% more likely to have coronary heart disease than women who slept eight hours. Researchers have not yet identified a reason for the connection between oversleeping and heart disease. Death. Multiple studies have found that people who sleep nine or more hours a night have significantly higher death rates than people sleeping seven to eight hours a night. No specific reason for this correlation has been determined. But researchers found that depression and low socioeconomic status are also associated with longer sleep. They speculate these factors could be related to the observed increase in mortality for people who sleep too much http://www.webmd.com/sleep-disorders/guide/physical-side-effects-oversleeping Heres How to Stop Oversleeping: Step 1: Decide to Wake Upà ¢Ã¢â€š ¬Ã‚ ¦ Theres no easier way to say it Oversleeping is an escape  mechanism. If you want to stop oversleeping, youd have to figure out why some part of you chooses to stay in bed. Confront it. Then decide to deal with it,  instead  of running away from it by oversleeping. Step 2: Get Motivated to Stop Oversleeping Come up with at least one strong reason WHY you want to stop oversleeping. Be as specific as you can.  It might help to write it down and read it to yourself daily. Change your attitude toward sleep. If you love to sleep, you have to start thinking about sleep as something you must do in order to survive. Nothing more. Stop making excuses like I need more sleep than the average person. You should be convinced that you can sleep less and have more energy than you have now, which is most likely true. Step 3: Commit to a Steady Sleep Schedule Its best if you can go to sleep and wake up at the same times every day. At least do you best to wake up at the same time, no matter how long you had sleptà ¢Ã¢â€š ¬Ã‚ ¦ Put the clock away from bed, set a wake up call, ask someone to throw you out of bed, whatever you need to do to make sure you wake up on time. Step 4: Improve your sleep There are many simple things you can do to get high quality sleep, which will allow you to get  more energy from less sleep. Step 5: Reduce sleep gradually If you sleep 10 hours every night, dont move to 7 hours all at once. Reduce 30-60 minutes every week or so. Dont beat yourself up when you fail, because it might only make things worse. Just learn from your mistakes and come up with a plan for the next day. Step 6: Raise your physical and mental energy Its good to stop oversleeping. Its better to be a highly energetic person.  Start working on changing your habits, lifestyle and mindset eat well, exercise, think more positively and so onà ¢Ã¢â€š ¬Ã‚ ¦ http://a-sleep.com/1563/how-to-stop-oversleeping/

Urinary System Essays -- miscellaneous

Urinary System The urinary system has many different organs in order for it to work as a whole. Each organ does different functions. The urinary system consists of the two kidneys, the two ureters, the bladder, the two sphincter muscles, the nerves in the bladder, and the urethra. After your body takes what it needs from the food you eat waste products are then left behind in the blood. The urinary system works with the lungs, skin, and intestines to keep the chemicals and water in your body balanced. The urinary system removes urea from your body. Urea is made when the foods you eat that are high in protein are broken down in the body. Urea is then carried into the bloodstream to the kidneys by the renal arteries. The kidneys are bean shaped organs. They are a brownish-purplish sort of color. The outside of the kidneys are very tough, but smooth. This is described as a fibrous tunic. The outer part has millions of nephrons which are the basic unit of the kidney. The kidney is divided into two layers. The outer cortex and the medulla. When the outer cortex is stripped off you then get the medulla. The inside you have a thick mesh of muscular fibers. This is also smooth, and very even. It is very red in color, unlike the outside which is of brownish-purplish coloring. It is more red in color because it has tiny blood vessels. The kidneys are located in the posterior part of the abdomen, on both sides of the vertebral column. An easier way to say that would be right below the ribs towards the middle of your back. The right kidney is usually lower in location than the left kidney because of where the liver is. Each kidney is about 11cm long, 6cm wide, and 2.5 cm thick. The kidneys remove urea from the blood through a blood filtering unit called a nephron. There are more than 2 million nephrons in each kidney. The nephron is part of the homeostatic mechanism of your body. That mechanism maintains your water-salt balance, and it also regulates the amount of urea in your body. The blood enters the kidney through the bowmans capsule under pressure. This just surrounds the tuft of capillaries which is the glomerulus. The liquid just flows through the glomerulus under pressure. The pressure pushes the liquid out and keeps in the larger cells. This is filtration, because the glomerulus is taking the nutrients in and getting rid of the waste. After the filtering ... ...en view the bladder walls, and look for any signs of hemorrhages and damage. The treatment for IC is just to reduce the symptoms. There is no cure. You can treat it be oral drugs and changing your eating patterns. You treat it by nerve stimulants, and other drugs. Foods that are highly acidic and alcoholic, even salty will affect the flares of these pains. Considerations when a person has this disease is that they're in pain, and you can't make them do a lot of things. If they can't get up, then provide the best treatment you can by them laying down. A C.N.A will also have to watch their intake, to make sure the diet is still in affect so not to flare up any pains. Also, make sure they stop smoking because smoking is a major cause of bladder cancer. Do range of motion on the person with IC, because small exercise helps with relief of the symptoms. You may also do bladder training with your patient, to help them not use the bathroom so frequently. The training method is keep a schedule of when they should urinate, and stick to the schedule. If they have to go before then find a distraction to help them not think about it. If worse comes to worse, surgery is a possible answer too.

Capital Punishment Essay - We Should Not Exclude Juveniles

Capital Punishment Should Not Exclude Juveniles In August of 2000, three year old Damion was suffocated after several attempts by his five-year-old sister and her six-year-old friend to kill him. When the police talked to the two girls, they concluded that it was an intentional murder, but under California state law, "children under the age of 14 can be charged only if there is 'clear proof that at the time of committing the act... they [knew] its wrongfulness." With no witness to the crime, the police only had the girls' word and consequently, there wasn't enough evidence to charge the two girls with murder (Murr 32). By law a juvenile is anyone under the age of eighteen. Juvenile justice is the part of the criminal law that deals with juveniles, because they are not old enough to be held accountable for their own actions. This normally means that their parents would be charged with the crime (Schonwald). But in case of Damions' murder, California also decided that the girls were just too young, and since the parents weren't there to witness the homicide, they too were not punished (Murr 32). This made it seem like the murder of a three-year-old never really happened at all. Every state has different laws for trying young criminals as adults. The states of Vermont and Kansas provide statutory provisions for trying children as young as ten years old in an adult criminal court. In Oklahoma the age is set at seven; Nevada, eight and in Colorado, twelve (Frontline). In 1972 the United State Supreme Court struck down on every state death penalty, saying that it was "cruel and unusual punishment" and it violated the 5th Amendment. In 1976 the Supreme Court revised its decision saying that it was acceptable as long as the Co... ... News and World Report 17 Jan. 2000: 26-27 "Juvenile Justice" Frontline 2001 17 Dec. 2001 http://www.pbs.org/wgbh/pages/frontline/shows/juvenile/stats/states.html Murr, Andrew and Springen, Karen. "Death at a very Early Age: Is it a crime when a 5-and 6-year old suffocate a 3-year old?" Newsweek 28 Aug. 2000: 32 Redding, Richard. "Juvenile Forensic Evaluation Resource Center" State Transfer Laws 2000 17 Dec. 2001 www.ilppp.virginia.edu/Juvenile_Forensic_Fact_Sheets/Fact_Sheets/StateTrans.html Schonwald, Josh. "Juvenile deliquents respond to punishment just as adults criminals do, University of Chicago study shows." The University of Chicago News Office 21 Dec. 1998 5 Dec. 2001 http://www-news.uchicago.edu/releases/98/981221leavitt.shtml Wilson, Anamaria. "Lock "Em Up!: Minority youth are more likely to face trial as adults." Time 14 Feb. 2001: 68.

Gender Dichotomies on MTV Essay -- MTV Sex Feminism Females Macho Essa

Gender Dichotomies on MTV TV is a worldwide phenomenon that has defined an entire generation. Six out of ten households receive MTV as part of their basic cable service, and adolescents spend, on average, two hours a day watching the network (Signorelli, McLeod, & Healy 92). This is not only in America. Viacom, MTV’s parent company, claims to reach 320 million households in 90 countries on 5 continents for 24 hours a day (Mundy 240). Such a large spanning audience has many worried about the great world influence the network has. One such questionable effect of MTV is the power the network to perpetuate the stereotypes depicting women as purely sexual beings, not respectable individuals. This is a difficult controversy to discern because it is only "the latest skirmish in a never ending culture war between young women trying to control their sexuality and a society which fears its power," (When Sex Goes Pop) MTV’s sexual depictions have been criticized because of the poor representation and explicit sexualization of women and young girls. To sexualize is to make the performer or extra in a music video worthless aside from his or her sexual appeal. Please note that I did say "his" or "her", but by the end of my paper you will know that, statistically, the overwhelming number of individuals whom are sexualized are female. I believe something needs to be done to stop this, but others do not perceive these "sexual video images" as a threat. These people seem to discount such displays as rock-n-roll culture and believe that people are wasting their time overanalyzing music videos. These MTV supporters, artists, and record executives perceive the scantily clad women as a display of self-assurance or a well-made business decisio... ...hese should not include the MTV-esque scantily clad overly made up women that they see in music videos. Rather, they should be presented of self-assured, realistic looking, kind women who make positive contributions to society. One such example is Mia Hamm, the first person, male or female, to be named the US soccer athlete of the year for three consecutive years. In the 1996 Olympic games, Mia sprained her ankle in the first round but feigned the injury and led her team to victory as world champions. When you contrast such an amazing athletic performance to that of Britney Spears it is enough to make one sick. Young girls should not be emulating Britney who allows herself to be manipulated by powerful record executives; rather, girls should be looking up to real women who are capable of overcoming adversity. We must be better ancestors and provide such role models.

Strategic Audit Report of Apple

apex [pic] CHAPTER ONE Introduction Part 1. Background of report To expand the practical knowledge by implementing theoretical knowledge through the internship program that would make a student to become a competitive with the outside world. That program not only increases the knowledge but also give the idea about organizational activities before entering into an organization. STATE University OF BANGLADESH is one of the reputed private university in Bangladesh, has designed the curriculum of BBA course such way that international graduates will be produced.After competing 120 credits, one student need to go for further 4 credit internship programs in a commercial organization. From this internship program students get the opportunity to learn facing the real business world. My faculty supervisor Kazi Atif Anwar, approved the topic and authorized me to prepare this report as part of the fulfillment of internship requirement. The report thus was titled as â€Å"Analysis of Consumer satisfaction ofApex Adelchi Footwear Ltd† 1. 2. Rationale of the study The business world is getting dynamic and competitive day by day.It is hard for an organization to run & even survive in a fast paced, growing and uncertain world if it cannot keep tracks with the go of business dynamism. Business plays and links important roles in developing the economy of a country. So, as a business graduate, I think I need to be attached with any organization to get a handy & versatile experience about the business world before starting our career. Internship is the arrangement, which makes a bridge between our academic knowledge and practical world to have an acquaintance with the real business world as well as to gear me up to lead the future competitive business.I have worked in the Marketing division of Apex Adelchi Footwear Limited, head office, Gulshan-1, Dhaka. In this report, I will try to make an overall consumer analysis of AAFL. 1. 3 Objectives of the report: General Objectiv e: ? The primary objective of this report is to explore of consumer analysis of Apex Adelchi Footwear Ltd. Secondary Objective: ? To show an overview of the company(vision, mission, value, product offerings, associates companies) ? To present an overview of Department of Gallerie Apex. ? To present an overview of footwear industry, economic condition of Bangladesh & worldwide. 1. 4 Methodology:While conducting the report, sources were explored for primary information and data. But hardly any updated data could be found. In the absence of updated information or data dependence on secondary has been inevitable. However, wherever possibly primary data has been used. Data were also collected by interviewing the responsible officers and from some documents & statements printed by the Apex and the website of AAFL. There have been used some statistical tools (Microsoft Office Excel table) and graphical representation (Microsoft Office Excel chart) to find out different types of analytical results and interpretations. . 4. 1 Primary Data Collection: Primary data ? Practical desk work. ? Face to face conversation with the officers and clients. ? Face to face conversation with the consumer ? Data collection of own supervision. 1. 4. 2 Secondary Data Collection: Secondary Data ? Annual report of AAFL. ? Official files and folders. ? Working papers. ? Selected books. ? Published and unpublished documents. ? Website. 1. 5 Limitations of the Study: As I did my internship program in Apex Adelchi Footwear Limited & I worked in the Marketing Department so my report is fully based on the consumer satisfaction analysis of the company.But to prepare this report I faced little difficulties through I have also got some limitation which are: ? The first limitation is that I failed to sketch the complete picture of the Apex activities at the period of my internship programmed. So I tried my best to focus on what I have done and also tried to make it consistent with other part of the report. ? The second limitation is the lack of intellectual thought and analytical ability to make in a perfect one. I have to offset with quality due to time constraint, which apparently seems to be the most severe limitation. Sufficient records & publications as well as up to date information are not readily available. ? Another limitation of this report is that the company’s policy of not to disclose some data & information for obvious reason, which could be much more useful. 1. 6 Scope of the Study: The report commences with the analysis of the footwear industry, company in focus, presenting the mission & vision, the values & product, description of 8 associates companies, Market related issues are discussed in detail along with their results and possibilities.In this report consumer analysis has been discussed detailed as a result the management can take decisions regarding modifying their plans for give more facility for the consumer. [pic] CHAPTER TWO Company Analysis 2. 1. Historical Background Apex Adelchi Footwear Limited (AAFL) is a leading export-oriented leather footwear manufacturer in Bangladesh. It is the largest exporter of leather footwear from Bangladesh. Currently holding the second position, the company is also one of the fastest growing footwear companies in the local market.Despite the effects of global economic turmoil and scarcity of raw hide due to natural disasters, the company has performed well in the last couple of years. Bangladesh to major shoe retailers in Western Europe, North America and Japan. AAFL was incorporated on January 04, 1990. In the same year it went into commercial production with an installed capacity of 1000 pairs per day and 350 employees. Today the company is producing 15000 pairs of shoes per day, employing over 7,500 people in two factories. Apex Adelchi has quickly established itself as one of the most recognizable brands in the footwear market of Bangladesh.The exports by Apex Adelchi accounts for 4 5% of the total footwear exports from Bangladesh. With 6% of market share in local market, they are behind only to Bata Shoe, which holds 22% of market share. Because of their superior quality compared to that of Bata, Apex Adelchi’s products have given the local market a very good alternative to Bata. Although the company remains a predominantly export-oriented company, they have also taken the local market very seriously, which may prove to be decisive in the long run. AAFL Company has exported more than 3. million pairs of shoes to Europe, Japan and USA per annum. Their earning was more than 4,000 million euros from export. They have concentrated mainly on the export market. These export market comprises them more than 90% of their sales. They also have a growing local market for their products. Their local products were sold through a chain of retail shoe outlets in Bangladesh by the name of Gallerie Apex. Gallerie Apex has recently launched genuine Disney branded footwea r through its stores to cater to the kids segment.AAFL is committed to productivity and quality growth to attain its objective of being a leading footwear manufacturer of Asia through its mission of â€Å"Honest Growth†. 2. 2 Company Profile:  ¬ Name of the Company: Apex Adelchi Footwear Limited.  ¬ Date of Commencement of Business as Apex Footwear Limited: January 4 1990.  ¬ Name Change to Apex Adelchi Footwear Limited: December 27, 2006.  ¬ Type of Company: Public Limited Company BOARD OF DIRECTORS Syed Manzur Elahi :Chairman Syed Nasim Manzur :Managing Director Munize Manzur Khasru :DirectorSyed Gias Hussain :Director Niaz Ahmed Choudhury:Director Adelchi Sergio :Director Samson H. Chowdhury : Independent Director D. MANAGEMENT TEAM Syed Nasim Manzur :Managing Director Syed Gias Hussain :Deputy Managing Director & CFO Abdul Momen Bhuiyan: Executive Director A. A. Mosaddeque :Executive Director Dilip Kajuri :Financial Controller S. M. Shahjahan :Company Secretary Pr adip Kanti Saha :General Manager Atiqul Islam :General Manager (Leather) Syed Md. Mustaque :General Manager (Factory)Md. Mominul Ahsan :Head of Human Resources 2. 3Associates Companies: ? Apex Tannery Limited. ? Adelchi Footwear Bangladesh Limited. ? Apex Pharma Limited. ? Grey Advertising Bangladesh Limited. ? Quantum Marketing Research BD Limited. ? Mutual Trust Bank limited. ? Pioneer Insurance Company Limited. ? Gallerie Apex |[pic] | 2. 3. 1: Apex Tannery Limited A leading manufacturer and exporter of finished and crust leather from Bangladesh to major products manufacturers in China, Japan and Italy. (apexadelchi. om, 2010)The company has annual export revenues of USD 37 million in 2006-2007, comprising almost 15% of the total export earnings from leather of Bangladesh. (apexadelchi. com, 2010)ATL pioneered the export of value added crust and finished leather from Bangladesh and accessed capital markets for growth. (apexadelchi. com, 2010)ATL introduced the first convertible d ebenture in Bangladesh and has been publicly traded since 1986. (apexadelchi. com, 2010)ATL currently employs 955 persons, is professionally managed and is in full compliance Report under Section 2CC of the Securities & Exchange Commission Notification Order.ATL is also the first tannery in Bangladesh. (apexadelchi. com, 2010) [pic] 2. 3. 1 Adelchi Footwear Bangladesh Limited. It is a leading manufacturer and exporter of leather footwear from Bangladesh to major shoe retailers in Western Europe, North America and Japan. (apexadelchi. com, 2010)The company has revenues of 444 crore taka in 2007. (apexadelchi. com, 2010)AAFL pioneered the export of value added finished products export in the leather sector of Bangladesh and is also involved in the local footwear retail business with the second largest shoe retail network in the country. apexadelchi. com, 2010)AAFL has equity, technical and marketing participation from La Nuova Adelchi one of the largest footwear manufacturers of Italy . (apexadelchi. com, 2010)Public listed and traded since 1993, AAFL is professionally managed, currently employs more than 6800 persons and is in full compliance with Corporate Governance Compliance Report under Section 2CC of the Securities Exchange Commission Notification Order. (apexadelchi. com, 2010) [pic]2. 3. 3: Apex Pharma LimitedOne of the fastest growing, ISO 9001-2000 certified new generation pharmaceutical manufacturing and distribution companies in Bangladesh. (apexadelchi. com, 2010)APL started its operation in 2002, currently employs 1300 persons and markets 126 dosage forms from its Saver plant. (apexadelchi. com, 2010)The company's growth in 2006 was 65% against industry growth of 6% according to IMS. (apexadelchi. com, 2010)The company is in the process of setting up a new state-of-art manufacturing plant which completed in 2009. (apexadelchi. com, 2010) pic]2. 3. 4: Grey Advertising Bangladesh Limited. The first joint venture international full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. (apexadelchi. com, 2010)GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. (apexadelchi. om, 2010)In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. (apexadelchi. com, 2010) [pic] 2. 3. 5: Quantum Market Research BD Limited. Quantum Market Research Bangladesh Limited (QMRBL), a joint venture between Quantum Market Research Private Ltd of India and Apex Enterprises Ltd a Bangladeshi company, is the leading specialized qualitative market research agency in Bangladesh which provides research services to multinational and local manufacturers and service providers in and outside Bangladesh. apexadelchi. com, 2010)Its strong strategic link with its parent company Quantum Market Research Private Ltd, India (Operating in the South Asian and Asia-Pacific Region) has also facilitated effective and continuous knowledge transfer at a sub-continent, regional and global level. (apexadelchi. com, 2010)Besides market research, QMRBL also provides effective service in qualitative social & development research to a number of local organizations and development partners. (apexadelchi. om, 2010)Since its inception in June 2004, QMRBL has conducted 284 studies in the areas of consumer psyche, brand development, communication, human resources development, social and organizational development and production practices. (apexadelchi. com, 2010)QMRBL employs 14 expert researchers and 5 supporting staff as permanent employees along with 75 field staff who work on a contract-basis. (apexadelchi. com, 2010) [pic] 2. 3. 6: Mutual Trust Bank Limited A Third Generation (License) Commercial Bank sponsored by Square, ACI and Apex which is the largest and most reputed businesses in Bangladesh. apexadelchi. com, 2010)MTBL today enjoys some of the highest credit ratings in the industry. (apexadelchi. com, 2010)Publicly listed, traded and professionally managed, MTBL is a market leader amongst financial institutions of Bangladesh and now this bank is very much renowned. (apexadelchi. com, 2010)This bank plays the most important role in the economy by collecting money from the individuals and lends them to others. (apexadelchi. com, 2010)Now bank’s offer the widest range of financial services and perform lot of financial functions.It has many branches all over the country. (apexadelchi. com, 2010) [pic] 2. 3. 7: Pioneer Insurance Company Limited. PICL is a general insurance company offering a wide range of non-life insurance products to retail and corporate customers in Bangladesh. (apexadelchi. com, 2010)This company is sponsored by Square, ACI and Apex which is the largest and most reputed businesses in Bangladesh. (apexadelchi. com, 2010)PICL has established itself as one of the most respected players in the industry. apexadelchi. com, 2010)Publicly listed, traded and professionally managed, PICL enjoys 90th percentile rankings in a very crowded space of over 40 companies. (apexadelchi. com, 2010) [pic] 2. 3. 8 Gallerie Apex: Gallerie Apex is the local manufacturing and retail wing of Apex Adelchi Footwear Limited (AAFL). While AAFL has predominantly earned both critical and commercial fame through export of high quality leather footwear in the international arena, Gallerie Apex has sought to adeptly make use of that xpertise to provide high quality, fashionable footwear to the Bangladeshi consumers. With over 140 own retail outlets and 150 authorized resellers, Gallerie Apex ensures nationwide coverage of its diverse range of footwear for its consumers. Through its eight in -house brands, namely Venturini, Apex Men’s, Sprint, Lotto, Moochie, Nino Rossi, Sandra Rosa, Revive and Twinkler, Gallerie Apex carries a huge selection of shoes and sandals, ensuring that each of our valued customer finds the footwear that is just right for them. Product category MEN |WOMEN |CHILDREN |OTHERS | |Casual shoe |Boot |Shoe |Shocks | |Dress shoe |Long boot |Sandel |Shoe care product | |Sendel | |School shoe |Hand purse | |Converse | | |Beg | | | | |Belt | [pic] 2. 4 Mission & vision VISION â€Å"Honest Growth† MISSION To ensure sustainable growth To be a vendor of choice for our customers To create value for our shareholders To be proactively compliant with global best practices & standards To be a responsible corporate citizen 2. 5 Values: ( Respect for people – Demonstrate respect by developing our people and helping them to achieve high performance standards. – Treat all people with dignity. ( Integrity – Honesty – Walk the t alk. Sense of Urgency – Strive for speed and simplicity in everything we do. ( Empowerment – Encourage and reward self-confidence and initiative – Require accountability 2. 6 Future: Apex Adelchi Footwear Limited has regained their focus on productivity and they have been forced to reassess their business model. (Apex annual report, 2009) They have made efficiency a byword, starting from wastage of materials to improving line wise productivity and this focus will remain. (Apex annual report, 2009) They have sought out and developed new and better sources of raw materials; they have identified new markets and segments where they have huge potential for growth. Apex annual report, 2009) They have also actively begun the process of reducing their financial expenses by exploring new innovative funding options. (Apex annual report, 2009) On the domestic front they are reinforcing their retail format with new formats in the wholesale space. (Apex annual report, 2009) They have launched several very large format stores which are generating good returns and also begun a phased renovation of older stores. (Apex annual report, 2009) They will continue to refresh and renew their product range to ensure that they deliver on their promise to maximize customer delight and choice. (Apex annual report, 2009) As the global markets emerge slowly, from recession they are ready to take full advantage of the new opportunities that emerge. Apex annual report, 2009) The power situation in Bangladesh has already reached crisis proportions and Apex Adelchi Footwear Limited averaged more than 7 hours of load shedding per day in March 2010. (Apex annual report, 2009) Adelchi Footwear Limited is equipped with sufficient diesel standby generators but they are not designed to run for such long hours at a stretch and the wear and tear and operating costs are very high. (Apex annual report, 2009) This is a serious threat to their ability to meet their production targets and operate their plant optimally and profitably. (Apex annual report, 2009) They must now actively explore immediate power solutions like switching to alternative energy sources such as HSFO based captive power generation. Apex annual report, 2009) The global shift towards green sourcing is a reality and it has already started in the footwear industry. (Apex annual report, 2009) Today their entire supply chain must be environmental sustainable and obviously the present tannery industry in Hazaribagh is unable to meet these standards. (Apex annual report, 2009) They must start to plan for an alternative production source of environmentally friendly finished leather from raw hides that can meet global standards. (Apex annual report, 2009) The global footwear market is forecasted to reach USD 272. 5 billion by 2013 and Europe is the single largest market accounting for 42. 3 percent of global value. Apex annual report, 2009) Bangladesh enjoys preferential access to this market, has a competitive and young labor force and is blessed with a domestic raw material advantage in terms of locally available hides and skins. (Apex annual report, 2009) Apex Adelchi Footwear Limited must now turn its focus on maximizing these strengths and ensuring that they are prepared to meet the new challenges of power supply, developing capability and offering shorter lead times to market. (Apex annual market as a forerunner in this industry in Bangladesh but they must now redouble their pace to maintain their leadership position and achieve their goal of global standards of excellence. (Apex annual report, 2009) 2. 7 Product:Since the beginning of the retailing business, in 1990, AAFL received a remarkable response from the local market which motivated the company to expand over the years. Today, the company offers the local consumers of Bangladesh a much wider range of products than before. Most of the products that are offered in the local market by AAFL are relatively different fr om the ones that are exported, especially in terms of design and material. The reason behind this is the different climate, culture and the demand of the consumers of local and foreign markets. For example, AAFL exports products like ladies boots which are not available in the local market because the boots do not complement with neither the clothes that most of the ladies wear nor the culture of the country.So, AAFL offers ladies open sandal to meet the demand of the local market which, on the other hand is not exported as it would not satisfy the taste of foreign consumers. Thus, the product development unit of AAFL is continuously working to develop products based on the needs and wants of the local consumers. In the local market AAFL is mainly known for men’s footwear and sandals but recently the company has extended the product range with ladies and kids products. The table above clearly shows that the emphasis is more on the of men’s products than the ladies and children products. However, recently AAFL launched genuine Disney branded footwear through the retail stores to furnish to the kids segment.Disney provided the license to AAFL to launch footwear for children designed with for instance the Disney characters like Pooh bear, Mickey Mouse, etc. According to men’s shoes, there are three products brand like Venturing, Apex and Sprint are common and ladies sandals; Sandra Rosa, Nino Rossi and Apex are common. Men’s shoes size starts from 39-44 and sandal size starts from 35-41. There have different row to display particular brand product like shoes, sandals, socks, kid’s sandals etc. Price of men’s shoes starts from 1250Tk-5500Tk, sandals 400Tk-1950Tk, ladies sandals 380Tk-2250Tk, comfort socks 150Tk-250Tk. Price of leather Goods is 600Tk. Components of Manufacturing Shoes: There are some components required for making a pair of shoes.These components assemble with each other step by step. The manufacturing proc edure depends on some components which need to make a pair of shoes. UPPER: Upper is the main part of shoes. This upper made by leather, synthetic, fabric, rubber. In upper side different components or parts of leather are combined by stitch this stitch is various types like lock stitch, chain stitch, jhik jhak stitch, heavy stitch and moccasin. LINIING: This is the inside part of upper, it can be also leather, synthetic, fabrics (depends on shoe design). SOCK: Sock is to comfort the inner part of shoes. It can be synthetic, foam. IN-SOLE: This in-sole placed at upper side of sole.It can be leather board, cellulose board, fiber board, Ethyl Vinyl Acetate (EVA). SOLE: It stands the lower part of shoes to adjust upper body. It can be rubber, leather board and wood, PU (Poly Uri thane), Thermo Plastic Rubber (TPR) and Poly Vinyl Chloride (PVC). HILL: Hill is to balance the body of shoes and it can be rubber, wood. ADHESIVE: This is a gum which can use with sole to fit the upper side of shoes. There are different types of adhesives like: 2. 8 SWOT Analysis of Apex Adelchi Footwear Limited: Strengths: AAFL has advanced machines and skilled manpower which make it possible to produce high quality footwear. As a SBU of Apex group, it also has good financial backup.As a partner company of Adelchi, Apex gets product designs from them which make it possible for them to follow Italian fashion trend. They have renowned brand image in the footwear market. Weakness: AAFL? s product price is comparatively high. On the other hand, their ladies and kids footwear brands are not that much strong. Furthermore, they have to depend on foreign suppliers for raw materials and design support. Opportunities: The quality of the leather available in Bangladesh is really very good. Furthermore, here labor cost is low which makes it possible to produce the products more cheaply. On the other hand, young generation is now more fashion oriented and brand conscious.Threats: Consumers are now m ore prices sensitive day by day. Furthermore, most of the raw materials are not locally available. Beside this, leather price is increasing day by day due to high demand. Production is also hampering due to electricity crisis CHAPTER THREE Departments of Gallerie Apex 3. 1 Operating functions of Gallerie Apex: Operating functions of Gallerie Apex (GAPX) is more effective according to the vision of this company. Whole process of GAPX operates a functional team on the demand of whole marketing process. These departments are shown as below: ? Human Resource Division. ? Product Development. ? Marketing Department. ? Sales Department. MIS Department. ? Merchandising Department. ? Supply Chain Department. ? Accounts Section. 3. 2Human Resource Division: This division always monitors the facilities of employees and to check problems. There are some activities that HR department also do for the employees of Gallerie Apex like: ( Human Resource Planning ( Recruitment and selection ( Compensa tion and Benefit ( Accommodation ( Health and safety ( Employee and worker relation ( Training and development ( Motivation ( Maintenance Every manager and employees of every company wants a healthy and safe work environment. This environment is one of the more challenging areas for HR department.This department of Gallerie Apex provides maximum safety and healthy environment under their activities. 3. 3 Product Development and Market Consultant: This product development team starts a new merchandising wing of Gallerie Apex. This section called Design Studio. This is the new innovation of product development, creates new design of shoes for new generation and analyzes the market in a short time. In design studio the swing machine is for the upper stretching of leather & scaling machine makes the leather thin. Leather quality is very good & it imports from Pakistan, Italy & Apex own tannery. (Through this studio the research can done very frequently & positive way.Behind this activit y design studio operates some other works for Gallerie Apex like: ( Design & Technical Support ( To standardize the component of product ( Try to decrease the price of product ( Market Trend Analysis ( Find out the competitors ( Short Time research ( To collect the best quality shoe component ( To check the quality of finished goods ( Delivering 3. 4 Sales Department: Always keeps monitoring the sale condition of all galleries. Assistant General Manager (AGM)-Sales and Manager-Sales always monitor the new suitable market place which can be profitable business for Gallerie Apex. Under this sales department there have strong monitoring team called ASE (Area Sales Executive).They are working at zonal basis like Dhaka North,Dhaka Central, Dhaka South, Chittagong, Sylhet, Rajshahi and Khulna 3. 5 Management and Information: It is a set of interrelated components that collect, process, store and distribute information to support decision making A computer information system based on 6 com ponents such as, ( Hardware ( Software ( Data/ Information ( Procedure ( Communication ( People There have some role of MIS which is necessary for all business and this department of Gallerie Apex also works in this point; ( Improved communication system ( Data management and faster decision making ( Online data access ( Systematic management and information MIS department of Gallerie Apex is much established according to their job work.This department collects sale report on entire galleries and input the database which should be daily, weekly and monthly basis. This department input the data of daily sale information like, ( Actual sale amount ( Number of sold pair goods. ( Sold pair of shoes 3. 6Marketing Department: According to marketing concept, this department of Gallerie Apex holds the key to achieve its organizational goal consists of the company being more effective than other competitors in skill, delivering and communicating superior customer value to its chosen target m arket. Marketing department evaluate the present footwear market condition. ) Marketing team also research how Apex brand can be established through utilize 4Ps concept in the market. Gallerie Apex has a reputation in market place, so marketing department should take some initial steps for the modification or more development of this present image. There are some works that marketing department always do; 1. Training and Development- Training for store manager, for sales man, for Area Sales Executive (ASE). 2. Merchandise Analysis- Marketing department analyzes the merchandise procedure. Marketing department also checks the market demand of some selected articles, monitors the sale review, checks the best sale of product, which article should be more running. 3. Merchandise Action- Is there any problem come to mind about in store merchandising, then marketing department takes initiative of that step. 4.Market Research- Marketing Department also works about the research of footwear m arket. If there any scopes that can be applied for the development of product and market, this department also investigate that. Brand Development, a brand is an art of corner store of marketing It is a name, term, sign and symbol or combination of them intended to identify the goods or services of one seller and to differentiate them from those of competitors. Marketing department also works to enlarge this brand. Corporate Branding, This marketing department of Gallerie Apex also works about corporate branding policy. Here some activities that has plan of this department is like; ( Vehicle Branding ( Hording sign Social Events ( Corporate Branding umbrella ( Shoe related fashion show ( Advertising In order for publicity of any particular sales promotion or any new seasonal offer, marketing department of Gallerie Apex uses some advertising media. (Abrour) These are as follows, ( TVC ( RDC ( Press Ad 3. 7 Functions & Responsibilities of supply chain: Supply chain department distribu tes product in whole galleries all over the country. After issuing the purchase order & manufacturing of product, supply chain work begins. First product goes to Central Distribution Centre (CDC) with bills, delivery Chelan & VAT paper. Product comes from factory, source and import.At CDC they check the products quality, box, article no, with Quality Control report and after that official formalities they receive product. The invoice will be 2-copies at the time of receiving goods from Shafipur Shoe Limited (factory). ( 1copy will go on Supply Chain Department ( 1copy will go on Merchandising Department At the time of supply from CDC to galleries, they make 3 copies of invoice. ( 1 copy for Supply Chain Department ( 1 copy for Management Information System Department ( 1 copy for Gallerie At the period of outsource suppliers, they also provide 4 copies of supply invoice. This copy goes to four particular sections like; ( Merchandising department Supply chain department ( Accounts de partment and ( CDC record At the time of Bill submission, they attach supply invoice (Chelan). Supply Chain Department has some responsibilities also. They have to consider what kind of product will go which galleries. It depends on volume of sale, customer category & position of market & sales Sometimes they have to check the sale condition of galleries and also stock of shoes. According to distribution of goods they apply transport facilities or rent car or curia service. In fact CDC has own car but it can use only for Dhaka North zone, Dhaka central zone and Dhaka South Zone. 3. 8 Merchandising Procurement Procedure:According to this procedure, there are two basic sources of production can provide the finished products; ( Shafipur Shoe Limited (own factory) ( Supply sources The Shafipur Shoe Limited is the main factory of Gallerie Apex. It produces goods according to given requirement. The components like upper, insole and outsole has collected from Shiva Footwear Ltd. Design stu dio of Gallerie Apex produces only sandals with limited quantity. Gallerie Apex has some supply sources which make goods. These sources make goods according to given design or requirements of Gallerie Apex. Basically these supply sources make deed between Gallerie Apex and their factories that, sole & other component they will provide and they make complete shoes.In the term of payment bill, they adjust their cost with total amount. Some names of supply sources are given below: †¢ Hanif Shoes †¢ Century Shoes †¢ Popy Shoes †¢ Moochie Shoes †¢ Coaster Footwear †¢ Herald Shoes †¢ Classic Footwear †¢ Ryan Shoe †¢ Crown Leather †¢ Keya Sandal †¢ Home Land †¢ Nashanan Trade †¢ FN Enterprise †¢ Prestige Bengal †¢ King Ston †¢ Bright Shine †¢ Mayhem †¢ Comfort Socks 3. 9 In-Process Quality Control: The quality control process of Gallerie Apex is very much effective. To check the quality of finished go ods it has a specification sheet to know the total information about finished product. This sheet has the serial number, color, material of goods & price.At 5th level of Gallerie Apex, Quality Control room is worked by the Quality Control officer of Design studio. The system is to check the 20% of product in a lot. 3. 10 Producer & practice of product pricing: At the time of selecting price of product it should be careful that, gross margin must be minimum 40 %. )Buying price will always be fixed. In terms of adding VAT, amount will be 15%. To analyze the total cost sheet some necessary work has to be done. These are: Article no: Color Cost of materials Value Added Tax (VAT) Total cost (unit based) Retail price Profit margin (TK) †¢ Profit margin (%) †¢ Quantity order †¢ Total cost †¢ Total VAT (amount) †¢ Total cost value (amount) †¢ Total retail value Total margin (TK) After calculating VAT on retail price of product, total cost (unit based) can add. Profit margin is based on amount of retail price. Cost of material, information comes from own factory Shafipur Shoe Limited. There are two types of cost should be considered; own cost & supply cost. According to supply cost there can be made another cost sheet include all cost of supply source. In order to make a price of product all department head discuss about design, durability, looks of product, customer’s choice & finally they fixed the price of product. Executive director is the head of this team. 3. 11 Basic Ideas on Store Display of Gallerie Apex:Gallerie Apex always plays a different style to attract the potential customer. Visual Merchandising is very important part in store to attract the customer Store Display gives an idea about the product feature such as variety, quality and size, color, design and trends. This display reminds the customers about their need and they attract to buy this product. It is an act of putting things for view or on view. I visited som e galleries to take this display idea and I found some rules of display. This display can be dividing into 2 types. They are: ( Interior Display ( Exterior Display Before a customer enters the store, the store must send a message that, store must be well decorated, clean and full of lighting.The display products are being neat & clean. There is some display rules that I have noticed from galleries is that; ( Have to show the outside of shoes ( Angle at 0degree & 90 degrees (same style) ( Group shoes consistently with a space between groups ( Display shoes should keep in small size like 38/40. ( The display light should be top on display article According to Branding, there are generally 5 brands are common on Gallerie Apex. [pic] [pic] [pic] [pic] [pic] There are some rules about Brand Differentiation: ( Each Brand should be displayed separately ( Never should mix Venturini with Apex ( Never should mix Nino Rossi with Sandra Rosa Always keep the different Brand in a selected place A ccording to ladies footwear, always have to display the flats on the bottom shelf & high heels on the top shelf. It will be better not display the Sandra Rosa with Nino Rossi. According to new arrival, new article should display on the right side after entrance with new arrival tag. In that part ladies and men’s article can display separately. A. Brand for men footwear; some common brand of Gallerie Apex. ( Venturini- Exclusive dress shoes targeted for upper middle segment. ( Apex- Leather footwear is for middle/ upper middle segment. ( Sprint- Sporty casual targeted for middle/upper middle segment. B.Brand for women footwear; Gallerie Apex has also some ladies brand. ( Nino Rossi- Evening wears for middle/upper middle segment. ( Moochie- Designer collects for middle/upper segment. ( Sandra Rosa- Colorful for middle/ upper middle segment. C. Brand for kids; Gallerie Apex has also some kids Items, (Apex- Under this brand some kid’s article is common. ( Disney-This is th e ongoing brand. ( Twinkler – This brand is totally new for Gallerie Apex which is going. CHAPTER FOUR Industry Analysis 4. 1 Bangladesh Footwear Industry analysis: Export promotion bureau statistics show that footwear exports had 20 percent market rises during 2009July- 10 March fiscal year. (reportlinker. om, 2010) The country fetched 144. 69 million dollar from export of the item in nine months a sharp rise from 131. 52 million dollar in the July -March period. (reportlinker. com, 2010) Nowadays many countries like China and India are failing to produce high quality but low-cost leather items due to the WTO anti dumping rules. (reportlinker. com, 2010) So orders from Germany, Italy, France, Japan and Canada are shifting to the local manufactures. (reportlinker. com, 2010) Crushed leather is the main raw material for locally produced. (reportlinker. com, 2010) Earlier China, India and Vietnam are the largest shoe exporters in the world. (reportlinker. om, 2010) The demand f or fashionable and high end leather shoes has decline in international markets because of the recession. (reportlinker. com, 2010) But it has also given rise to an opportunity for the county to produce shoes that are ordinary but essential. (reportlinker. com, 2010) The county started exporting leather footwear in 1994 on small scale to neighboring countries including India and Nepal. (reportlinker. com, 2010) The footwear business grew in recent years. (reportlinker. com, 2010) Currently the total market size of Bangladesh made leather footwear stands at tk1700 corer of which about 45 percent is exported. (reportlinker. om, 2010) The country exports around six million pairs of leather footwear a year. (reportlinker. com, 2010) Apex Adelchi Footwear Limited is the country’s leading footwear exporter claiming more than half of the total exports. (reportlinker. com, August 2010)The company earned taka 450 core last year. (reportlinker. com, 2010) Bangladesh mainly exports menâ €™s footwear, lady’s sandals and sports shoes to European nations China, Canada, Saudi Arabia, Iraq, Jordan, India and Nepal. (reportlinker. com, 2010) Mr. Syed Nasim Manzur, managing director of Apex Adelchi Footwear Ltd, said â€Å"the recession has taken a toll on the demand for luxury fashion accessories. Apex annual report, 2009) The additional fall out of the global financial crisis on AAFL has been the adverse impact on the Euro & as the majority of our revenues are in Euros, the continued slide of the Euro and the reflection in the Taka versus Euro conversion rate has severely affected our taka revenues as seen above. (Apex annual report, 2009) The Bangladesh Taka has remained unchanged against the US$ in 2009 where the currencies of our competitor nations such as the Indian Rupee & Pakistan Rupee have been devalued repeatedly in 2009 in order to boost their export competitiveness. (Apex annual report, 2009) Despite many pleas from exporters in Bangladesh, the go vernment of Bangladesh has not adjusted the Taka against the USD. Apex annual report, 2009 Apex Adelchi Footwear Limited started its business in December 27, 2006 in Bangladesh. AAFL has equity, technical and marketing participation from La Nuova Adelchi one of the largest footwear manufacturers of Italy. Since then there was demand for the products in the local markets. But the problem was the local market was too small to support their required profitability. On the other hand, they found a worldwide growth opportunity in the developed countries. It inspired them to set up their system in Western Europe, North America and Japan. Later on they also move towards the developing nations. They started focusing the country needs.Therefore, gradually they were becoming one of the second market leaders. They had total 280545 sq. ft factory area. The producing capacity of 15,000 pairs complete shoes per day. They came up with a wide range of products for different markets. They had large n umber of employees and 70% of their workers are female. Ultimately, the small market in the home country and the huge growth opportunity was the crucial force to move towards the international market. Hence, these are the IHRM variable for them which can be regarded as the structural factor. 4. 2 Production Facilities  ¦ Cutting Department Covered Area 25,000 sft. Cutting Machines 104 no. s Cutting Capacity 15,000 Prs/dayCutting Manpower 494+16 Persons  ¦ Sewing Department Covered Area 78,000 sft. Sewing Line 16 lines x 2 shift Sewing Capacity 15,000 Prs/day Sewing Manpower 2550 +60 Persons  ¦ Lasting Department Covered Area 46,000 sft. Lasting Line 8 lines x 2 shift Lasting Capacity 15,000 Prs/day Lasting Manpower 1100+25Persons [pic] Component Department Covered Area 27,760 sft. Outsole workstation 42 nos Production Capacity 12,000 Prs/day Outsole Manpower 250+3 Persons Insole Prod. Capacity 15,000 Prs/day Insole Manpower 93+3  ¦ Packing Department Covered Area 21,000 sft. Manpower 37+7 Persons 4. 3. Summary of factory area Factory Area | |SL |Section/Building |Area in SFT. | |01 |Cutting |25000 | |02 |Sewing |78000 | |03 |Lasting |46000 | |04 |Component |27000 | |05 |Packing |21000 | |06 |Store |32000 |07 |Leather Store |15000 | |Sub-Total |244000 | |08 |Office |14300 | |09 |Staff Centre |8000 | |10 |Worker Canteen |8500 | |11 |Engineering workshop & Sub-station |5745 | |Sub-Total |36545 | |Total |280545 | CHAPTER FIVE Job Description 5. 1 Nature of the job: That My internship commenced on the date of my joining which was on February 01, 2011. My posting was at their Register Office, House # 6, Road # 137, Dhaka-1212. I have worked in the Marketing division of Apex Adelchi Footwear Limited. During my internship period, I had been giving my work report to Yashna chowdhury (Brand Manager of Marketing) everyday I did. 5. 2 Specific responsibilities of the job: During my internship period, my responsibility was to record the daily survey data an other responsibility was to what the customer wants.I had to record it in the survey sheet 5. 3 Different aspects of job performance: During my internship period, my responsibility was to record the daily survey data another responsibility was to what the customer wants. I had to record it in the survey sheet. I worked this type of activities in marketing department because at the beginning in entry level position every officer does this type of activities. At first senior manager of marketing department checks the level/ability of every officer by giving this type of activities. When they perform well, they get another responsibility. 5. 4 Observations: At the period of my internship in Gallerie Apex, I visited some galleries.Gallerie Farmgate is one of them. It denotes the whole activities that have to be done in each store of the Gallerie Apex. These are about; ( Product Knowledge ( Sales Conduct ( POS (Point of Sale) ( Process of sales communication ( Procedure of Goods receivin g/Dispatch ( Cash Memo ( Sales Report (Daily) ( Sales Report (Weekly) ( Sales Report (monthly) ( Accounting ( Store Billing ( After Sales Service ( Visual Merchandising Farmgate Gulshan is „A? category shop of Gallerie Apex. Total space is 1800sft and 6 employees are working there. Customer response is very much positive. This gallerie has verities collection of shoes for men and ladies.According to Men’s shoes, there are three products brand like Venturini, Apex and Sprint are common and Ladies sandals; Sandra Rosa, Nino Rossi and Apex are common. Men’s shoes size starts from 39-44 and sandal size starts from 35-41. There have different row to display particular brand product like shoes, sandals, socks, kid’s sandals etc. Price of Men’s shoes starts from 1250Tk-5500Tk, sandals 400Tk-1950Tk, and Ladies sandals 380Tk-2250Tk, Comfort socks 150Tk-250Tk. Price of Leather Goods is 600Tk. Point of Sale (POS) is some information? s about selling goods that have to fill by manager at selling period. These are; 1. Article code 7. Quantity 2. Name 8. Balance 3. Color 9. Unit price 4.Size 10. Discount% 5. Pair 11. Total Discount amount 6. Price I observed the sales communication between customer and sales person. How a sales person help a customer for purchasing a pair of shoes. A sales person gives information very politely about selected products feature, leather quality, durability and components of manufacturing. CHAPTER SIX CONSUMER ANALYSIS 6. 1 Customer satisfaction The Customers are in the mainstream of sales oriented services. The success of such companies largely depends on the satisfaction of the customers . The buyers are happy if the product and/or the services meet their expectations.If their requirements do not meet the expectations the buyers become discontented, they are delighted when the performance fulfils their requirements Customers’ past buying experiences, the opinion of friends, associates, marketer, compe titor information and promises lead to the expectations. Marketer must be careful to set the right level of expectations. If they set expectations too low, they may satisfy those who buy but fail to attract enough buyers. In contrast, if they raise expectations too high, buyers are likely to be disappointed. Dissatisfaction can arise either from a decrease in product and service quality or from an increase in customer expectations. In either case, it presents an opportunity for companies that can deliver superior customer value and satisfaction To? ay most successful companies have taken the strategy of are raising expectations and delivering performance to match. Such companies track their customers’ expectations, perceived company performance, and customer satisfaction. Highly satisfied customers produce several benefits for the company. Satisfied customers are fewer prices sensitive remain customers for a longer period and talk favorably to others about the company and its products and services Although the customer centered firm seeks to deliver high customer satisfaction relative to its competitors, it does not attempt to maximize customer satisfaction. A company can always increase customer satisfaction by lowering its price and increasing its services, but it may result in lower profits.Thus, the purpose of marketing is to generate customer value profitably Now, we have a very good idea regarding the importance of customer satisfaction. So, it is also important for the company to know about the satisfaction level of the customers. When any problem is identified, it becomes easier to solve the problem. The next part of this paper         has focused on the â€Å"Customer Satisfaction Factors of. It is done through a research survey to find out the customer satisfaction level of Gallarie Apex Customer Satisfaction Factors of Gallarie Apex: Gallerie Apex is the local manufacturing and retail wing of Apex Adelchi Footwear Limited (AAFL).While AAFL has predominantly earned both critical and commercial fame through export of high quality leather footwear in the international arena, Gallerie Apex has sought to adeptly make use of that expertise to provide high quality, fashionable footwear to the Bangladeshi consumers. 6. 2 Survey Findings: In order to measure the satisfaction of the customers a series of questions were asked to the customers with the help of a questionnaire, the data from these questions are tabulated below. For clear understanding, the overall satisfaction has been divided into satisfaction with the product and satisfaction with the after sales service. As already mentioned, the survey was conducted among nine hundred consumers; it was conducted in three way direct appointment, over telephone and with the help of email.I asked total twenty three closed end question to nine hundred consumers;. In the basis of strongly agree to strongly disagree. From the total point and average point I divided in to three categories  consumers; of satisfied subscribers, and moderate subscribers and not satisfied subscribers. From the table we see that in some area from question 1 to 11 consumers are satisfied and in some area consumers are not satisfied also there are some areas where subscribers are moderate. In below I discuss all the questions finding elaborately 6. 2. 1 SECTION A Q. 1 Here the question about the gender |Male |Female | | 224 |96 | 70%male &30% female are response Q. 2. Here is a question about age. Under 18 |18-24 |25-34 |35-44 |45-54 |55-64 |Above 65 | |6% |25% |40% |22% |6% |1% |4% | [pic] I have found 40% customer age between 25-34. Q,3 Monthly Household Income Range |Less than |20000-35000 |35000-45000 |45000-60000 |60000-75000 |75000-100000 |Above | |20000 | | | | | |100000 | |9% |23% |21% |31% |8% |3% |5% | [pic] Here is 31% customer monthly income 45000-60000. Majority of them are service holder. 6. 2. 2 SECTION B Q1 Name 3 Footwear Companies | | | |Apex | | | |Bata | | | |Others | | | | | | | |34% | | | |63% | | | |15% | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |It means that 34% respondent first choice is apex. t means customer are not properly satisfied | | | | | | | | | | | | | | | | | | | | | | | | | | |Q2.Shoes purchased respondents in last three month | | | | | | | | | | | | | | | | | | | | | | | | | | |From Apex | | | | | | | | | | | | | | | | | |others | | | | | | | | | | | | | | | | | | | | | | | | | |52% | | | | | | | | |48% | | | | | | | | | | | | | | | | | | | | | | | | | | |[pic] | | | | | | | | | | | | | | | | | |In this graph show that 52% customer purchased shoe from apex at last three month. o apex has better position | | | | | | | | |Than other. | | | | | | | | Q3 Price vs. Quality of APEX Fair |Expensive |Don’t know | |38% |58% |3% | [pic] In this table sho w that 58% customer say that price of galarie apex is expensive shoe they can look after their price Q 4. Price vs. quality of other store |Fair |Expensive |Low |Don’t know | |51% |39% |6% |4% | [pic] There are 51% consumer say ocher store price are fair than apex. Q5 Purchase shoes over the internet |Yes |No | 29% |71% | [pic] 71% Consumer are not interested to porches product from internet. they say that this types of product they like to by from shop. 6. 2. 3 SECTION C Q 1. Other items willing to purchase beside shoe |Shocks |Wallet |Hand purse |Beg |Belt |Shoe care |Other |Nothing else | |39% |3% |6% |11% |11% |9% |11% |16% | [pic] There are 39% consumer like purchase shocks beside shoe. some other like to buy shoe care, hand purse, belt & other, Q2. What apex does best Price |Fashion |Quality |Customer service |Range of shoe | |36% |13% |35%

Euthanasia: Morally Right or Ethically Wrong

Euthanasia has gained a bad reputation within the public eye due to negative media encircling assisted suicide; euthanasia has a purpose and a goal, it should be seen as humanely releasing the soul of a human being from an emptiness created occasionally by our merciless society. This paper will delineate whether Euthanasia and Assisted Suicide are morally right or ethically wrong. Euthanasia is often confused with and linked to assisted suicide, definitions of the two are vital. Two viewpoints are located within the body of this paper.The first viewpoint will support euthanasia or the â€Å"right to ii,† the second viewpoint will support anti-euthanasia or the â€Å"right to live†. Each perspective shall attempt to clarify the legal, moral and ethical ramifications of euthanasia and assisted suicide as well as include a personal example of each to detail the ending results.The term euthanasia has many definitions. The Pro-Life Alliance defines euthanasia as ‘Any a ction or omission intended to end the life of a patient on the grounds that his or her life is not worth living. The Voluntary Euthanasia Society refers to the word's Greek origins – ‘e' and ‘thanks'-, which together mean ‘a good death. An updated and loosely modern definition is ‘A good death brought on by a doctor providing methods or an injection to bring a peaceful end to the ultimate process of passing on. There are three different sub-classifications of euthanasia passive euthanasia, physician-assisted suicide and active euthanasia although not all groups would acknowledge them as valid terms (BBC News, 1999).There are two main types of patients that euthanasia may aid specifically, (1 ) patients that are in a persistent vegetative state, that are awake but are not aware of one's self or of their surroundings. Such patients eave no higher brain activity and are maintained by artificial life support: respirators, heart-lung machine, and intra-veno us nutrition.These types of methods do nothing more than prolong the inevitable and sustain a person in a never-ending life that will never go anywhere beyond these machines. 2) Patients in which are bound by a terminal illness that causes them a lot of pain, psychological suffering and loss of their dignity. This patient may or may not be on life-support depending on the severity of their illness. However, there are many different types of Euthanasia that can be examined when it moms to helping someone rid him or herself of a life of unnecessary pain. Here are the different types and their definitions among society: Euthanasia generally refers to an easy or painless death, in other words merciful.Voluntary Euthanasia includes a request by the dying patient or that person's legal representative, proving their approval to continue. Passive or Negative Euthanasia involves not doing something to prevent the patience requested death, which is, allowing someone to die. Assisted suicide, a distant cousin of euthanasia, is when a person wishes to commit suicide but feels unable to execute the act alone because of a physical disability or lack of knowledge on what would be the most effective means in doing so.An individual, who assists in an assisted suicide and helps the suicide victim in accomplishing their goal, may or may not be an accessory or be held responsible for the death, depending on local laws. Without a doubt, today's dying methods has become fearsome. Physicians are now in possession of the technologies and the skills needed to avert natural death almost indefinitely. More often then not, the terminally ill suffer unnecessary pain and are kept alive without any ell hope or expectations of surviving, as families stand watch waiting for the inevitable while still holding hope at the same time.U. S. District Judge Barbara Rottenest wrote is no more profoundly personal decision, nor one which is closer to the heart of personal liberty, than the choice which a terminally ill person makes to end his or her own suffering Shilling, '94). The pro-euthanasia or â€Å"right to die† movement has received extensive support with the passage of laws in 40 states by 1990; this has allowed competent patience the legal privilege of making a â€Å"living will. These living wills give doctors the authority to withhold life-support, should the patient request it if the individual becomes terminally ill.Having choices, including having the legal right for help to die is a pinnacle of hope within itself. This allows people to take control Of their lives and accomplish things on their terms; this is a very important part of being human and of living. The issue of euthanasia is, by its very nature, a very difficult and private choice. Therefore, euthanasia should remain exactly that, a choice and a private one at that. It is a choice that should not be legislated or restricted by opposing forces or opinions.Euthanasia is a matter that should stay between the patient, the family, the doctor and God. Life is a precious gift received from the Creator with gratefulness and appreciation; individuals should cherish, preserve, and enhance life in every way possible. However, when the possibility for a meaningful, joyful, desirable life has been thoroughly depleted and every effort has been made to avoid the inevitable, then the United States should make it legal for the merciful to show mercy to the dying ho request help and understanding to end their torment.My father on my husband's side, who had cancer, received euthanasia 6 years ago. He had chemotherapy radiation; the side effects that he endured were loss of appetite, becoming lethargic, fatigue, loss of color in skin, fever, chills, weight loss, night sweats and extreme pain. They told him that it was not going into remission and that it had spread throughout his body. According to the doctors, my father in law had maybe a year at most and even then, he would have to be hosp italized due to the pain and having chemotherapy done.After achieving this information, my father opted for euthanasia instead of having to endure a year of pain and suffering with his family watching him deteriorate. So he said his goodbyes, took care of necessary business and arranged things financially for his family before the process was performed. He then had his wife and children in with him during the procedure as he received a huge dose of painkillers and then a drug, that I am not familiar with, that led him to his death painlessly.Having the opportunity to have this type of say and control over his death, think, made the process a little mother and easier to endure. He got to accomplish what many do not get the chance to accomplish, he was able to set his finances straight, make sure his loved ones were taken care of and say his goodbyes to the ones he loved. To me this was a huge relief in knowing that he was allowed to have this type of help and closure before he left t his world.I also believe that this method not only helped my father in-law but it also helped his immediate and non immediate family except the inevitable and have time to process it, so as to handle the grieving process. To some, Euthanasia is nothing less than cold- blooded killing; others would consider it premeditated murder and consider those assisting in it an accessory to murder. In addition, they believe Euthanasia steals away the one thing that gives us a reason for existence, a life in which we choose to live. It also depreciates life, much like the enormous issue of abortion.People against Euthanasia, deem it as morally and ethically wrong and think the government should outlaw it in these United States. It is true that modern medicine has evolved excessively throughout the enervation, so much so that abolitionists' believe that euthanasia in itself resets these medical advances back by years. Our Surgical Physicians alone are known as Administrators of Death; this is a s ide effect of the outcome of euthanasia. Some believe that euthanasia is unacceptable within our society because of a multitude of reasons.Many who are against euthanasia being legalized are apprehensive because they dread that if it is then there will be many who die for needless reasons and they believe that there will be a rampage of â€Å"mercy killings† going on as an excuse for murder. Others believe that it is and always will be an immoral thing to take one's life from them when we were not the ones to give it to them. Also many medical physicians also oppose euthanasia because they say that in assisting one in suicide is violating our dignity and ‘litotes one's will to survive.When it comes to doctors, there is also The Hippocratic Oath in which they need to take into consideration. The Oath of Hippocrates is believed to have originated in approximately the fifth century B. C. And, even then, it incorporated a specific ledge against physician-assisted suicide wh en it said, â€Å"l will give no deadly medicine to anyone, even if asked. † It is recommended that a person suffering from an incurable or terminal illness is not completely in command of their mental capabilities and thereby incapable of such an extraordinary decision.In addition, a degraded mental capacity within a patient rules out any realistic thinking concerning survivors. Euthanasia is a very contentious topic. People dispute whether a person who is terminally ill, or handicap, should have the right or not to ask their doctor, or relatives to die by euthanasia. People say that dying by euthanasia is to die with self-respect, instead of living an artificial life by prolonging death on respirators and other life support machines. My personal outlook on this matter is one of minority.I believe that if a person is diagnosed terminally ill, and finds that there is nothing anyone can do for them, then why they should have to suffer and endure days, weeks, months or maybe ev en years in pain and agony is beyond me. Not only do they suffer but their family suffers alongside them also. They watch as their condition gets worse and continues to deteriorate, ND then they have to live with the vision of a person lying there helpless, not able to feed themselves, get out of bed, or talk to them for the rest of their lives.When instead they could have lived remembering their loved one as they were before they were diagnosed as terminally ill and began to die slowly. Recently, my grandmother, who was suffering from Alchemist's disease (AD), died in my Aunts guest bedroom where she had been staying and taken care of by my aunt and uncle for the last four years of her life. My grandmother lived in England, where she was born, raised and died, she did tot have the option of euthanasia nor did my aunt or uncle who struggled with her through the end.My aunt and uncle went through the pain emotionally before it ever affects my grandmother physically. They took care of a shell for four years that use to house their mother; we lost my grandmother in 2007 spiritually however her physical body was still active and with us but empty. My grandmother could not remember any of her children or her grandchildren, nor could she remember family and friends in general. She would fight my aunt and uncle all the time thinking that they had detained her because she had no idea who they were or where she was.She had caused harm to herself as well as family members that tried to help her or care for her. She eventually forgot how to do simple things that are second nature to us all, such as showering, brushing her teeth, combing her hair and dressing herself. She continued to deteriorate more and more over the years, to the point where she had forgotten how to do vital things such as walk, eat, drink, go to the bathroom and even communicate. She was not physically in pain until the point of forgetting the vital actions, then she began o dehydrate and starve, her body began to shut down due to this.She was then attached to a feeding tube and life support, as by that point she had also just stop breathing occasionally and needed help in doing so. She stayed on life support for 6 months, until the decision was made to take her off and then she lasted for a week as her body withered away due to lack of water and food. We were reassured that she died with no pain but the look on her face showed differently and I could only imagine what she might have gone through and what We could have possibly spared her had We had the option f euthanasia.With every example given of euthanasia, there are some people who agree, and some who are dead set against it. There are comprehensible and logical reasons why some people are against euthanasia. Most people want their loved ones with them until their day has actually come for them to die. It might give people an understanding that it is all right to kill oneself. While the patient is lying in bed, some clinic , or scientist, might find a cure for the very disease that said patient is dying from and be able to cure them.For medical reasons they may be able to find out more about a retain disease to be able to further the search for the cure while someone has it. As many times, as you consider the idea of euthanasia you will find just as many pros as cons. Maybe we have to Start thinking like the people in the hospital beds, who are unable to walk, talk, feed themselves, think for themselves, or even breathe for themselves. On the other hand, even from the perspective of the family members who have to watch their own flesh and blood suffer and dwindle into nothing right before their eyes?